greenies dog treats christmas commercial
GREENIES Pits Dog Against Snowman for Hilarious Stop Motion Christmas Spot
GREENIES brand puts a dog against a snowman for the launch of its stop motion holiday ad.
The ad shows a little boy putting the finishing touches on a snowman, before his dog playfully pulls its arm off in a moment of shock and deadpan comedy. The resolution is giving the dog a GREENIES Dental Treat, which is positioned as something better for your dog to chew on.
The video, created by creative agency adam&eveDDB, is the latest piece in the brands current creative campaign, all about how dogs dont know whats good for them in this case, leaving a good stick alone. The campaign launched in 2019 to support the brands expansion into mass retailers.
Stop-motion animation was used to create the spot, with the set and puppets being built over a two-month period. The characters were built to 1/5 of their natural size, and the boys costume was handmade. The lead puppeteer of the spot was also the lead puppeteer of Wes Andersons 2018 movie, 'Isle of Dogs.' Over five days of filming, 90% of the spot was captured on camera, leaving very little to post-production. The ad is being supported with OLV, digital, social and print through the end of the year. It will also start airing on TV on November 23rd
Santa greeted by man's best friend in Greenies Christmas spot
Credits
Client: Greenies
Brand: Mars Petcare
Project/Campaign name: Stuck
First Air Date: 15 - 27th November 2023 / 30 - 1st December 2023
Client/s Team: Greenies US Brand Team
Senior Vice President Marketing: Jean-Paul Jansen
Brand VP: Edwin Padilla
Brand Manager: Matthew Darcy
Senior Associate Brand Manager: Mario Florete
Associate Brand Manager: Annie Cassel
Social Media Manager: Tony Martino
Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
Creative Director/s: Ben Stillitz and Colin Booth
Creatives: John Trainor-Tobin and Jeppe Vidstrup
Agency producer: Charlotte Ellison
Planner/s: Lisa Stoney / Alice Wagner / Lucy Wilson
Project Manager: Becky Faloju
Social: Osob Yusuf, Phoebe Wright
CEO: Miranda Hipwell
Business Director/s: Skye Stoppani
Account Director/s: Juliet Penn-Hughes
Account Manager/s: James Tasker
Business Affairs: Layla Husted, Emily Eshelby
Design and Retouching: King Henry
Design: Dave Robinson
Artworking: Dave Callow, Sam Stabler
Retouching: Jon Webb
Media agency: EssenceMediacom
Production company: Outsider
Executive Producer Richard Packer
Producer: Michael Kanter
Director: Harold Einstein
D.O.P: Jonathan Freeman
Service Company: Bohemian Pictures
Photographer: Dusan Martincek
Editing Company: Arcade LA
Editor: Sean Lagrange
Assistant Editor: Paulo Miramontes
Senior Producer: Kirsten Thon-Webb
Executive Producer: Crissy DeSimone
Head of Production: Megan Dahlman
Post Production: nineteen twenty
VFX Producer: Ella Whiting
Head of 2D / 2D Supervisor: Chrys Aldred
2D Artist: Matilda Craig, Kai Davies
AFX: George Rankin
Colourist: Tim Masick at Company3
Audio Production: Factory
Audio Producer: Ciara Wakley
Sound Design & Mix: Jack Hallett
Music Supervision: The Hogan
